Headlines are very important in any copy you write. Actually, I should go ahead at this point and try to explain to you how headlines are important but I won't. For kindness sake though, you should know that headlines are what determines if people read or skip your copy/articles.
If you have at previous times, joked with how you create your headlines, then you can be sure that all the copy you have ever written has been subpar. That's a very painful thing to think about, but today, you get your emancipation.
We will be taking a small (could be long depending on your definiton) look on how to create sales copy headlines.This guide is actually personal notes that I use for my clients, taken down after studying over 100 headlines from past and present copywriting experts
If you're patient enough to read to the end and study it like a final year medical student, your open rates will surely blow
1. Something Abstract
THE HOTEL THAT HAS OVER 30,000 KEYS INCLUDING THOSE OF BUCKINGHAM PALACE
THE QUICK BROWN FOX JUMPED OVER THE LAZY FOX - A DOCTORS VIEW OF THE STORY
THE FIRST FEMALE WITH HAIR THAT CHANGES COLOUR
THE PAINTING THAT WAS ACTUALLY BETTER THAN THE MONALISA
Yes, its absurd but that's the plan.
Why does this work? For the simple fact that people are consumers and are curious. They want to be one telling their friends about something weird they read up somewhere. Their curiousity always get the best of them and they just have to open to read more.
You should note though that the headline, no matter how weird it is, must have a deep link with what you are selling. It will actually be a turn off if it diverges from what you are talking about.
PROVEN 56 YEAR OLD SECRET METHODS TO MAKING SURE YOUR DIABETES PROBLEMS EXISTS NO MORE
HOW TO HIT 6 FIGURES IN AS LITTLE AS 7 MONTHS, NO MATTER YOUR LEVEL OF DEBT CURRENTLY
THIS NEWSLETTER ENSURES YOU NEVER HAVE TO WORRY ABOUT MARKETING YOUR PRODUCTS AND SERVICES AGAIN
CREATE AN INFOPRODUCT IN LESS THAN 2 WEEKS, EVEN IF ALL YOU KNOW IS YOUR NAME
Every body is constantly looking for things that will make their lives better and no matter where they see an inkling of a promise, they are bound to at least give you some audience. What does your product or service deliver? What has it done for others? What did you have in mind that the product will do before you started creating the products?
Beautifully state the benefit the reader will get through your offering.
3. Exciting News
MORE THAN 100 SPACES NOW AVAILABLE IN THE FREE TRAINING THAT HAS MADE MANY MILLIONAIRES - PREVIOUSLY 25 SPACES
NEW STRATEGY THAT ALLOWS YOU TO BECOME A FOREX MILLIONAIRE UNDER 1 MONTH REVEALED
YES! YOU ARE AMONG OUR WINNERS
NEW DISCOVERED FORMULAR THAT BLOWS OFF ATHRITIS FROM YOUR JOINTS - EVEN IF YOU ARE OVER 100 YEARS
People are actually wired to navigate towards bad news naturally and that's why media houses portray them always, until you come with a breathe of fresh exciting news that serves as a contrast. Exciting news especially when they are made to look like fresh information always lures in people to look for more.
This type of headlines kicks in the dopamine in their head and makes them want to feel more happiness. Moreso, It exhumes proof. It shows that it has already worked for a lot of people and the writer is just writing out of happiness to tell more people the exciting
4. HOW TO
HOW TO CREATE A LIST OF HUNGRY AND WEALTHY LEADS WHO ARE DYING TO BUY FROM YOU FROM TWITTER WITHOUT ADS
HOW I GENERATED OVER 600K IN PROFITS WITH LESS THAN 8K IN FUNNEL SETUP
HOW A CIVIL SERVANT GOT A PASSIVE INCOME DEAL THAT MADE HER RETIRE AT THE AGE OF 34.
This is the second best type of headline that converts - after promises.
You want to know the reason? We are in the information age and people almost already know what they want but are in constant search for the practical steps or some one to help them do what they know.
How to’s give this idea of authority and proof. Like someone who has walked the walk and is ready to show the customer how to get the same result
5. CALL OUT A DEMOGRAPHY
ARE YOU AN INSTAGRAM MARKETER? YOU NEED TO READ THIS NOW ELSE YOUR COMPETITOR WILL BE MAKING 5X MORE ....
MONEY THAN YOU COULD EVER MAKE
THIS ROUTE ENSURES ANY LAWYER RECENTLY CALLED TO BAR WILL BECOME A SAN IN HALF THE NUMBER OF YEARS IT TOOK YOUR PROFESSORS
THIS IS FOR ALL OF YOU WHO KEEP STRUGGLING IN NETWORK MARKETING, WHILE YOUR DOWNLINERS ARE ALREADY BAGGING AWARDS
I personally resort to this strategy when I am sure I accurately got my target audience. It stops them on their track and makes them click to learn more. It also pursues people who don't fall into that category so i have less bounces on my copy.
This strategy feels like you are walking down the road in a new place, then you start to hear your name from the back, you can't help but turn to see who knows you.
21 MARKETING STRATEGIES THAT WORKS PERFECTLY FOR B2B COMPANIES
7 SCIENTIFICALLY PROVEN STEPS TO LOSING MORE THAN 12KG IN LESS THAN A MONTH
SIMPLE 4 STEPS ANYBODY CAN USE TO GET THEIR VISA APPLICATION APPROVED
People love it when things are broken down in ways their low minds can adapt and accept.
Remember when you were in school and would always try to break down the lecturers point into bullets. This method helps the customer achieve this same results, grants you clarity and helps them decide on time whether they are interested or not.
ARE YOU REALLY COMFORTABLE WAKING UP EARLY AND SLEEPING LATE JUST TO EARN PENNIES FROM YOUR JOB?
CAN YOU REALLY SWEAR YOUR WIFE IS NOT CHEATING ON YOU?
HAVE YOU TRIED ALL THOSE MONEY MAKING METHODS THAT LEFT YOU POORER THAN YOU WERE BEFORE?
The thing is, people don't really sit themselves down to ask themselves questions about any part of their life. They just keep on trudging on without questioning the status - until you come along and use a question to hit the brakes in their life.
This helps you go deep into the core of who they are, breaking down all their logical walls and gives you an apartment in their emotions from where you can launch an attack.Obviously, you can combine two or more formulas when developing your own.
Take Home: Look at my beginning headline and try to pick out what I did there in the light of what you have learnt.
I hope this helps you as much as it has been helping me generate crazy profits for my clients.
Most people are self-absorbed. Appeal to their selfish desires. Forget your point of view. Avoid saying anything that sounds like your opinion
It is always about what the prospect believes, not what you think.
Keep that in mind when you sit down to write Copy