There are a bunch of different ways to create videos.
You can get them:
- created cheap on fivver
- Do it yourself
- high end video agency / ecomvids
Fiiver is decent, but alot of the times i have been disappointed with the work on fivver. Each editor has their own style and its really up to you to look around, get some videos made by a bunch of editors, find an editor you like, and stick with them.
Editors on fiiver charge anywhere from $5-$300. I have had decent videos made before for $40.
Today @Ryan12Banks was asking about ecomvids and i have to say there quality of work is top notch. In case you don't,t know what ecomvids is, it is an E-Commerce Video Ad Service. Had a video made by them and watched my CPM (US only) go from $17 to $12 just by changing out the creative to a better one.
The problem is two fold with Ecomvids
1. Its EXPENSIVE
i am talking no less than $700 for a single video. i would not recommend getting a video from them unless you know the product sells and have tested it before with a DIY / fivver creative
2. It takes a couple weeks to get delivered to you
Slow. Worth it thou
so right now im creating all of my video ads myself. My supplier has some VERY HIGH QUALITY vidoes and product photos. I have never seen a supplier takes such great photos before.I create two creatives for each product i test, that way i have a minimum of 4 ads to test (2 different creatives, 2 different ad copies = 4 different ads)
This is something i learned from @AdsAlchemist . So the raw footage from the supplier i am cutting up in DaVinci Resolve. Its a free program that I use and its probably the best FREE video editing program out there. I also use still images and upload them to Quik by GoPro to create a slideshow.
Here is the general format i follow for video Creation:
- HOOK – attract your prospects to watch the video ad (6 sec)
- WHATS IN IT FOR ME - solution to a problem (12 sec)
- OFFER – what the deal (6 sec)
- CALL TO ACTION – tell them to click or buy now (6 sec)
That's it.Thats how i create my videos.let me know if you have any questions.