Instagram is one of the most popular social media platforms today with over 1 Billion monthly users!
That’s a lot of eyeballs. A lot of eyeballs that could potentially see & engage with your brand. Which makes it a Great Platform for marketers and brands to tap into this user pool.
As you may know, it is not that easy to grow or gain followers overnight.It is a process that takes time and a lot of Consistency. but with a little help, you can get good results faster.
Here are 10 Great tips for getting more Instagram followers that are genuine and relevant for your brand and Business.
Ready to Learn a thing or two? Then let's dive in..
1. Write a Highly Compelling Bio
What’s the first thing you see when you visit any IG profile? The Bio of course. Most times, it’s a major factor in determining if that person deserves your Follow.
So, how your bio is setup is a crucial part of making the first impression on your audience. Your Instagram bio needs to be so irresistible that anyone who Reads it would have no choice but to Give you a Follow or Follow Back.
Apart from the basics like adding your contact details and website link, You should also tell your brand’s story in an engaging way. Simply saying your hobbies or what kind of business you have won’t make you stand out.
You need to give people a reason to connect with your brand and follow you.The best Instagram bios have a few things in common:
- They give the reader a very clear picture of what the brand is about...
- They also include something that piques the reader’s interest, such as a very relatable detail or humorous sentence...
- AND also prompt the reader to take a specific action.
The Call to Action (CTA) is important too..
2. Choose an attention-grabbing profile picture
This is an obvious necessity...but we’re going to say it anyway—choose a clear, attention-grabbing profile picture. Your profile picture needs to work with your brand and be clearly distinguishable.
Avoid using fonts or imagery that are too small or not clear.The most obvious choice is your brand logo (as a brand), but you could also use something else. Like a photo of your Product
As a Personal brand, a clear and Sharp image.Take a studio photo if you have to. Choosing a clean, simple image with a lot of negative space to maximize standing out from other profiles. ..
A vibrantly colored but simple image can help your profile stand out even more on the screen.The best profile pictures are able to pique interest, and ignite curiosity and a spike a sense of “what’s that?”
Which would drive audiences to click on your profile if they see it anywhere like...a comment section
3. Make it clear what your brand stands for, and do make it interesting to read
Once you’ve nailed your name field and profile picture, it’s time to optimize the most important section—the bio field itself!. Now let's get to that.
Remember the goal is to convince people to follow you (and you basically have a few seconds to do this), So it’s crucial that you make it easy for a person not familiar with your brand to get a sense of what your brand STANDS FOR "at a glance". State your mission statement, product or service in a clear way at the beginning of the bio.
You can also use the bio to highlight a branded hashtag - if you want your followers to be aware of it and use it on their own content.You know - Branded hashtag is a great way to build a community around your brand,track a specific campaign, or leverage user-generated content.
Let's get to the next Tip.
4. Use a keyword in your name field to boost Instagram SEO.
Yes there is something like Instagram SEO(Search engine optimization.😁Your name field is one of the few places on Instagram that can be searched.
That means it can also be optimized for SEO.Unless your brand is already a household name. use the 30 available characters to state your industry, niche, service or skill right after your name.
This way, your profile will rank higher in the search results when people search for your keyword on Instagram.Yup, it will definitely rank higher. Having your industry in your name is also beneficial for one other reason.
Let me tell you why..
If you engage with another profile on Instagram.your name will be displayed on their phone in the notification coming from Instagram.
Having a clear keyword in your name field explaining what you offer might get your profile noticed by someone interested in your industry or product.That's basically how it works and it might drive some extra clicks to your profile and increase your Profile views
Think about what people would search for when looking for certain types of accounts. If you’re a marketing agency, add “marketing agency” after your name. If you are an Artiste, you could add "music" to your name.
Get it? Great!
if it fits your brand, don’t be afraid to use emojis and specialty characters in your bio. If you can, include a funny, relatable line or interesting detail to pique the interest of your audience.This works great for personal profile.
5. Let your audience know what EXACTLY to do with a strong CTA
Don’t forget to include a call-to-action in your profile.Use the opportunity to direct people to your website, sign up to your email list, download a freebie or buy something you sell..
You gotta get them to Do Something. Don't waste that opportunity. Alright! I wrote extensively on Bio because it's the Foundation of this Goal (To boost your Followers). If you miss the Bio strategy, other things will not work effectively.
So in other to not make this thread so long, I'll be highlighting the remaining tips. Subsequently in further threads, I may explain more on them..
Ready to discover more tips?
Let's jump in..
- Create More Quality Contents that are Relevant to Your Target Audience with very great Captions.
Make sure to Use Stories in Your Contents. Everyone Loves Stories!
- Use Relevant Hashtags to boost reach.
You may add them in the reply section in other not to crowd your Caption. It will still work good.
- Organise Occassional Giveaways that can effectively Drive sales in your business
- Connect with Influencers in your Niche and get them to repost your Content. However way Possible.
- Post Consistently.
In other to gain consistent followers daily you need to post daily.
1 post a day is a great Frequency.If you don't know how to come up with contents daily, you can use this 366 daily social media posts Technique
- Use Memes that Resonate with your Audience
- Engage with Posts on Relevant Hashtags to Improve Visibility and Increase Following chances.
That's it Guys!
I hope you learnt a thing or two.
As you can see. It takes a lot of work and consistency to grow followers on IG.But if you want to Save some of this time and Stress, You can Buy an Existing Instagram Account After following these guides on Things to consider before buying an Instagram account
Yes, that's possible.
You can Buy accounts with more followers and rebrand the page to taste and start from there.When people see you have more followers. You're more likely to be followed.
It helps with Social Proof.
P.S : The tips here can be used in other social media platforms too.