You have been hearing of LinkedIn Optimisation but you are not clear as to what it is and how it enhances your job search.
So, it all starts with your profile and ensuring that you put the best foot forward when it comes to your digital online brand. So, what I’m going to take you through are a few top tips to help you with your profile.
Job title and headline
One of the first things that recruiters search for is your job title and headline. And this is where you can use lots of different words, so it brings you higher up in the search results and this is recognised as SEO which is search engine optimisation.
If you have "Open to new opportunities" and "Looking for a job" as your LinkedIn headline you are doing yourself a disservice. You can quote me without an apology.
No recruiter will go into their LinkedIn search bar and type "looking for a job". Recruiters search for an exact job title and then filter by expertise, skills, location, degrees, industry, etc. If we know how recruiters think, it will make it easier for us to optimize our LinkedIn pages.
The second thing to look at is ensuring that you’re connected to the right company on social media platforms because this is a big searching tool for recruiters.
You must have a well-written summary which is in the first person and really grabs people’s attention as it emphasises who you are and what you do.
The next one is your contact details. This gives you control of how recruiters can contact you and if you would like to be contacted as well.
Another big thing to focus on is your skill set, your experience and the industry that you work in. For example, if you put the correct industry on your profile – I work for Sahara Group so my industry would be oil and Energy
If you have your skill sets on your profile as well and you have at least five or more skills, you also come up higher in the search results on your LinkedIn profile and again, this is a big way that employers and recruiters search, when they’re searching on LinkedIn.
The next thing to look at is your privacy settings. Now you want to make sure that you’re putting your best foot forward when it comes to your online brand and that you’re not letting your network know every time you edit your photo or filter anything.
Another element to look at is your client feedback. So, putting recommendations on your social media profile is a big way to build credibility and get potential employers and recruiters to get to know you before they even see you.
With your photo, it’s important that you have a professional head and shoulders shot. Remember people buy from people. So, this enables people to get to know who you are and if you have a photo, you come up higher in search results
The last thing, and not the least is to make sure you’ve got all your education and qualifications on your profile. If you have your education on your profile, you can get seventeen times more messages on LinkedIn and this is a big way that employers search for people through the schools and universities that they attended.
So, all of this adds up to making sure that you have the correct online profile and that’s a big part of selling yourselves.LinkedIn is essential today than yesterday. Please take it seriously. As usual, you can reach out to me for a LinkedIn makeover. I don't reject money.