Fundamentals of Marketing by Abdullahi Araga, Faith Onyebuenyi PDF free download

Topics: Business Decisions, Decision Making, Mathematical Tools, Equation, Inequalities, Simultaneous Equations, Linear Functions, Linear Inequalities, Matrix Algebra, Applied Differential Calculus, Statistical Tools, Correlation Theory, Forecasting, Time-Series Analysis, Index Numbers, Inventory Control, Decision Analysis, Network Planning, network analysis, Arithmetic Progression, Geometric Progression, Interest Rate, Depreciation, Present Values, Investment Analysis

Topics: Ordinary Differential Equations, Separable Ordinary Differential Equations, exact Ordinary Differential Equations, linear Ordinary Differential Equations, Orthogonal Trajectories, Homogeneous Linear Ordinary Differential Equations, Differential Operators, Euler–Cauchy Equations, Higher Order Linear Ordinary Differential Equations, nonlinear Ordinary Differential Equations, Power Series, egendre’s Equation, Legendre Polynomials, Extended Power Series, Frobenius Method, Bessel’s Equation, Bessel Functions, Laplace Transforms, First Shifting Theorem, Linear Algebra, Vector Calculus, Matrices, Vectors, Determinants, Linear Systems, Determinants, Cramer’s Rule, Gauss–Jordan Elimination, linear transformation, Matrix Eigenvalue Problems, Eigenvalues, Eigenvectors, Eigenbase, Vector Differential Calculus, vector product, Vector Integral Calculus, Integral Theorems, line integrals, Surface Integrals, Stokes’s Theorem, Fourier Analysis, Partial Differential Equations, Fourier series, Sturm–Liouville Problems, Forced Oscillations, Fourier Integral, Fourier Cosine, Sine Transforms, Fourier Transform, Fast Fourier Transforms, Rectangular Membrane, Double Fourier Series, heat equation, Complex Numbers, Complex Differentiation, Cauchy–Riemann Equations, Exponential Function, Complex Integration, Cauchy’s Integral Formula, Cauchy’s Integral Theorem, Taylor series, Laurent Series, Residue Integration, Conformal Mapping, Complex Analysis, Potential Theory, Numeric Analysis, Numeric Linear Algebra, Unconstrained Optimization, Linear Programming, Combinatorial Optimization, Probability, Statistics, Data Analysis, Probability Theory, Mathematical Statistics

Topics: Ordinary Differential Equations, Separable Ordinary Differential Equations, exact Ordinary Differential Equations, linear Ordinary Differential Equations, Orthogonal Trajectories, Homogeneous Linear Ordinary Differential Equations, Differential Operators, Euler–Cauchy Equations, Higher Order Linear Ordinary Differential Equations, nonlinear Ordinary Differential Equations, Power Series, egendre’s Equation, Legendre Polynomials, Extended Power Series, Frobenius Method, Bessel’s Equation, Bessel Functions, Laplace Transforms, First Shifting Theorem, Linear Algebra, Vector Calculus, Matrices, Vectors, Determinants, Linear Systems, Determinants, Cramer’s Rule, Gauss–Jordan Elimination, linear transformation, Matrix Eigenvalue Problems, Eigenvalues, Eigenvectors, Eigenbase, Vector Differential Calculus, vector product, Vector Integral Calculus, Integral Theorems, line integrals, Surface Integrals, Stokes’s Theorem, Fourier Analysis, Partial Differential Equations, Fourier series, Sturm–Liouville Problems, Forced Oscillations, Fourier Integral, Fourier Cosine, Sine Transforms, Fourier Transform, Fast Fourier Transforms, Rectangular Membrane, Double Fourier Series, heat equation, Complex Numbers, Complex Differentiation, Cauchy–Riemann Equations, Exponential Function, Complex Integration, Cauchy’s Integral Formula, Cauchy’s Integral Theorem, Taylor series, Laurent Series, Residue Integration, Conformal Mapping, Complex Analysis, Potential Theory, Numeric Analysis, Numeric Linear Algebra, Unconstrained Optimization, Linear Programming, Combinatorial Optimization, Probability, Statistics, Data Analysis, Probability Theory, Mathematical Statistics

Topics: Business Forecasting, business forecasts, Forecasting-External Factors, Forecasting Demand for New Products, Forecasting Demand, Good Forecasting Method, business forecasting limitations, forecasting system, Market Demand Forecasting, Assumptions of Forecasting, Quantitative Forecasting Methods, Qualitative Forecasting Approaches, Methods of Forecasting, Time Series Forecasting Method, Moving Average Method, Simple Moving Average Method, Exponential Smoothing, Weighted Moving Average, trend lines, Least-squares method, Monitoring Forecast, Controlling Forecast, Profit Forecasting, Material Forecasting

Topics: Business Mathematics, sets, subsets, set operations, number sets, functions, annuity, cash flow, sinking fund, mathematical programming, linear programming, calculus, definite integral, indefinite integral, Transcendental functions integral, Simultaneous Equations, Linear Functions, Linear Inequalities, Probability, matrix algebra, Venn-Euler diagrams, Frequentist Probability, Relative Probability, Bayesian Probability, Subjective Probability, Axiomatic Probability, Conditional Probability, Matrix Addition, scalar application, matrix multiplication, Trigonometric Function

Topics: Algebra, partial fraction, logarithm, exponential function, inequality, arithmetic progression, geometric progression, binomial series, Maclaurin's series, iterative method, binary, octal, hexadecimal, boolean algebra, logic circuits, trigonometry, circle, Trigonometric waveforms, hyperbolic functions, Trigonometric identities, Trigonometric equation, compound angles, irregular area, irregular volume, graph, complex numbers, De Moivre’s theorem, matrix, determinant, vector geometry, vector, scalar product, vector product, differentiation, calculus, integration, differential equation, parametric equations, implicit functions, Logarithmic differentiation, hyperbolic functions, Partial differentiation, Total differential, rate of change, Maxima, minima, saddle point, integral calculus, hyperbolic substitution, trignometric substitution, Integration by parts, Reduction formulae, double integrals, triple integrals, Numerical integration, Homogeneous first-order differential equation, first-order differential equation, differential calculus, Linear first-order differential equation, Numerical methods, power series, Statistics, probability, Mean, median, mode, standard deviation, binomial distribution, Poisson distribution, normal distribution, Linear correlation, Linear regression, Sampling, estimation theories, Significance testing, Chi-square test, distribution-free test, Laplace transform, Inverse Laplace transform, Heaviside function, Fourier series, periodic functions, non-periodic function, even function, odd function, half-range fourier series, harmonic analysis, Z-Transform

Topics: Quantitative Decision Making, Quantitative Techniques, data collection, statistical methods, Quantitative Methods.Arranging Data, published data, unplublished data, primary data, Data Presentation Devices, Frequency Distribution, graphs, histogram, frequency polygon, frequency curve, Cumulative Frequency Distribution, Skewness, Kurtosis, Measures of Central Tendency, Arithmetic Mean, median, quantile, mode, variation, range, mean deviation, average deviation, standard deviation, variance, Bienayme–Chebyshev Rule, Probability Theory, Probability, Probability Rules, Conditional Probability, Set Theory, Venn Diagram, Statistical Decision Theory, Decision Theory, determinants, Business Decision Theory, Stochastic Business Situation, Linear Programming, Linear Programming Problem, Sampling Theory, Sampling Methods, sampling, Simple Random Sampling, Stratified Random Sampling, Systematic Random Sampling, Quasi-Random Sampling, Interval Sampling, Cluster Sampling, Multi-Stage Random Sampling, area sampling, quota sampling, error, Hypothesis Testing, Probability Distributions, Binomial Distribution, Poisson Distribution, Normal Probability Distribution, t-Test, Chi-Square Test, Business Forecasting, Correlation Analysis.Correlation, Regression Analysis, Regression, Least-Squares Method, Standard Error of Estimate, Multiple Regressions, Time Series Analysis, Seasonal Variations, Cyclical Variations, business cycle, Irregular Variations, Random Movements, Unpredictable Movements, Erratic Variations, Accidental Variations, Research Methodology, Research Approach

Topics: Business Mathematics, SetS, Subsets, Set Operations, Set of Numbers, Functions, Annuity, Cash Flow, Sinking Fund, Mathematical Programming, Linear Programming, Definite Integral, Indefinite Integral, Transcendental functions, Integration, Trigonometric functions, Mathematical Tools, Simultaneous Equations, Linear Functions, Linear Inequalities, Matrix Algebra, Probability Theory

Topics: Quantitative Methods, Real Number System, Fraction, Ratio, Proportion, Percentages, Lowest Common Multiples, Factorisation, Highest Common Factors, Indices, Logarithms, Surds, Equations, Formulae, Linear Equations, Linear Simultaneous Equations, Quadratic Equations, Simultaneous Equations, Linear Equations, Quadratic Equations, Set Theory, set, Set Notations, Sets Operation, Venn Diagrams, Arithmetic Progression, Geometric Progression, Sequence, Series, Polynomial, Binomial Theorem, Partial Fractions, Binomial Expansions, Factorials, Permutation, Combination, Matrix Operations, Matrices

Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation

Topics: One-Variable Calculus, Calculus, Exponents and Logarithms, Linear Algebra, Linear Equations, Matrix Algebra, Determinants, Euclidean Spaces, Linear Independence, Limits, Open Sets, Several Variables, Implicit Functions, Quadratic Forms, Definite Matrices, Unconstrained Optimization, Constrained Optimization, Homogeneous functions, Homothetic Functions, Concave Functions, Quasiconcave Functions, Eigenvalues, Eigenvectors, Ordinary Differential Equations, ODE, O.D.E, Subspaces, Matrix, Limits, Compact Sets, Sets, Numbers, Proofs, Trigonometric Functions, Complex Numbers, Integral Calculus, Probability

Topics: Set, Element, Equality of Sets, Subset, Complementary Set, Union, Intersection, Equivalent Set, Cardinal Numbers, finite set, Denumerable Sets, Non-denumerable Sets, Equivalence Theorem, infinite set, Ordinal Numbers, ordered set, Continuous Sets, point set

Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework

Topics: Differential Equations, Modeling, Qualitative Methods, First-Order Differential Equations, Separable First-Order Differential Equations, Exact First-Order Differential Equations, Linear First-Order Differential Equations, Linear Differential Equations, Second-Order Linear Homogeneous Differential, nth-Order Linear Homogeneous Differential Equations, Method of Undetermined Coefficients, Variation of Parameters, Initial-Value Problems, Laplace Transform, matricies, Inverse Laplace Transforms, Convolutions, Unit Step Function, power series, Series Solutions, Classical Differential Equations, Gamma Functions, Bessel Functions, Partial Differentiall Equations, Second-Order Boundary-Value Problems, Eigenfunction Expansions, Difference Equations

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Topics: statistics, econometrics, Descriptive Statistics, Frequency Distributions, Measures of Central Tendency, Measures of Dispersion, Probability, Probability Distributions, Discrete Probability Distributions, Binomial Distribution, Poisson Distribution, Continuous Probability Distributions, The Normal Distribution, Statistical Inference, Estimation, Sampling, Sampling Distribution, Statistical Inference, Testing Hypothesis, Analysis of Variance, Chi-Square Test, Nonparametric Testing, Simple Regression Analysis, Two-Variable Linear Model, Ordinary Least-Squares Method, Ordinary Least-Squares Estimators, Multiple Regression Analysis, Three-Variable Linear Model, Coefficient of Multiple Determination, Partial-Correlation Coefficients, Matrix Notation, Functional Form, Regression Analysis, Dummy Variables, Distributed Lag Models, Forecasting, Binary Choice Models, Multicollinearity, Heteroscedasticity, Autocorrelation, Simultaneous-Equations Methods, Time-Series Methods, ARMA

Topics: Ordinary Differential Equations, linear constant coefficient equations, initial value problem, integrating factor method, linear variable coefficient equation, Bernoulli equation, separable equation, Euler Homogenous equations, exact differential equation, exponential decay, Newton's cooling law, carbon-14 dating, nonlinear equations, second order linear equations, variable coefficients, Homogenous Constant Coefficients Equations, Euler Equidimensional Equation, Nonhomogeneous Equations, power series, Laplace transform, discontinous sources, Two-Dimensional Homogeneous Systems, Two-Dimensional Phase Portraits, Autonomous Systems, Stability, Boundary Value Problems, linear algebra, matrix algebra, Eigenvalues, Eigenvectors, Diagonalizable Matrices, Matrix Exponential, exponential function

Topics: statistics, summarizing data, listing, grouping, Numerical data, Stem-and-Leaf Displays, frequency distribution, graphical presentations, Summarizing Two-Variable Data, population, sample, mean, weighted mean, median, mode, grouped data, measures of variation, range, standard deviation, variance, posibility, probability, counting, permutation, combination, sample spaces, events, odds, conditional probability, multiplication rules, Bayes theorem, Mathematical Expectation, expectation, decision, decision making, Statistical Decision Problems, Random Variable, probability distributions, binomial distributions, hypergeometric distributions, Poisson distribution, Multinomial distribution, Mean of a Probability Distribution, Standard Deviation of a Probability Distribution, normal distribution, Continuous Distributions, sampling, random sampling, sample designs, systematic sampling, stratified sampling, cluster sampling, sampling distribuions, central limit theorem, estimation, Tests of Hypotheses, Significance Tests, One-Way Analysis of Variance, analysis of variance, Multiple Comparisons, Two-Way Analysis of Variance, Design of Experiments, Design of Experiments, regression, Curve Fitting, Regression Analysis, Multiple Regression, Nonlinear Regression, Coefficient of Correlation, correlation, Correlation Analysis, Multiple Correlation, Partial Correlation, Nonparametric tests, sign test, signed-rank test, U test, H test, Tests of Randomness, Rank Correlation

Topics: differential equations, separable equations, exact equation, Inexact Differential Equations, Homogeneous Differential Equations, Bernoulli’s Differential Equations, Laplace transform, partial differential equations, Elliptic Differential Equation, Parabolic Differential Equation, Hyperbolic Differential Equation

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process