• McQuail's Mass Communication Theory ,6th edition by Denis McQuail

    McQuail's Mass Communication Theory ,6th edition written by Denis McQuail was published in the year 2010. It has details on Mass Communication Theory, Mass Communication, mass media, New Media, culture, Normative Theory of Media, Media Structure, media Performance, media freedom, media equality, media diversity, Media Economics, Global Mass Communication, Global media structure, Media Organization, media culture, media content, media genres, media texts, audiences, audience theory, research traditions, audience formation, media effects, social-cultural effects, public opinion, news, political communication .

    This book was uploaded for 800 level Administration, Social and Management science students of National Open University of Nigeria. it is recommended for JLS845, MAC113 course .

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    Uploaded on: 07-January-2021
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