Economics & Social Issues in Advert & PR by MAC427 PDF free download

MAC427 Economics & Social Issues in Advert & PR PDF, was published in 2014 and uploaded for 400-level Administration, Social and Management science students of National Open University of Nigeria (NOUN), offering MAC427 course. This ebook can be downloaded for FREE online on this page.

Economics & Social Issues in Advert & PR ebook can be used to learn Advertising Campaign, Advertising, Public Relations, Advertising Practitioners Association of Nigeria, Social Responsibility, consumerism.

Technical Details
Updated at:
Size: 1.46 MB
Number of points needed for download: 8
Number of downloads: 11

Books related to Economics & Social Issues in Advert & PR

Advertising Campaign Planning & Execution

Author: Jonathan Aliede

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising Campaign Planning, Advertising Campaign Execution, Advertising Campaign, Advertising Tripod, Advertising Industry, Advertising Practitioners Council of Nigeria, Association of Advertising Agencies of Nigeria, Advertising Association of Nigeria, Newspaper Proprietors Association of Nigeria, Outdoor Advertising Association of Nigeria, Broadcasting Organisation of Nigeria, Media Independent Practitioners Association of Nigeria, print media sector, Advertising, Advertising Campaign Execution, Pre- Advertising Campaign Execution Arrangements, Regulating Advertising

Handbook of Public Relations

Author: Robert Heath, Gabriel Vasquez

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR302

Topics: Public Relations, Two-Way Symmetrical Public Relations, Cultural Topoi, community, Interpersonal Communication, Public Relations Field Dynamics, Crisis Communication, Communication Tactics, Public Relations Law, Integrating, Planning, Evaluation, Stewardship, Activism, Conflict Resolution, ORGANIZATIONAL LEGITIMACY, Organizational Change, Issues Management, Accreditation, Public Relations ethics, Social Responsibility, Public Relations Agency Business, Strategic Media Planning, Public Relations Media Model, Organizational Communication, Corporate Communication, Anticipatory Model of Crisis Management, Crisis Management, Corporate Apologia, race, reputation, Managing Community Relationships, Educational Public Relations, Sports Information Directing, Political Power Through Public Relations, cyberspin, globalizing public relations, multinationalism, Cultural Diversity, Effective Public Relations, International Public Relations, Middle East Public Relations

Managing Public Relations

Author: James Grunig, Todd hunt

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS732

Topics: Managing Public Relations, Public Relations, media relations, community relations, public affairs, government relations, educational relations, economic education, financial public relations, public communication campaigns, public relations writing, press releases, radio, television, newsletter, newspaper, magazine, public relations advertising

Environmental Public Relations

Author: JE Aliede

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC232

Topics: Environmental Public Relations, Public Relations, Public Relations Agency, Public Relations Practitioner, Planning Environmental Public Relations Programmes, Environmental Public Relations Programmes

International Public Relation

Author: Nnamdi Tobechukwu Ekeanyanwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC334

Topics: International Public Relations, public Relations, Domestic Public Relations, International Public Relations Publics, International Public Relations Strategies, International Relations, Corporate Advertising, European Public Relations, Middle East Public Relations, International Public Relations Codes of Ethics, Transnational Corporate Ethical Responsibilities

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Principles & Practice of Public Relations

Author: JLS732

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS732

Topics: Public Opinion, Propaganda, public relations, Public Relations Planning, Public Relations Plan, Crisis Communication Management, Crisis Communication, press release, Models of Public Relations, Melvin Sharpe’s Model, Public Relations Publics

Marketing Ethics & Social Responsibility

Author: Eunice Abimbola Adegbola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT431

Topics: Marketing Ethics, Social Responsibility, Societal Marketing, Micro-Marketing, Social Responsibility Activities of Marketing, Social Criticism of Marketing, consumerism, environmentalism, Green Marketing, Enlightened Marketing Concepts

Advertising Copy and Layout

Author: Agbana Olubunmi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC332

Topics: Advertising Copy, Advertising Layout, Preparing Advertising Materials, Executing the Advertising Plan, developing Executing the Advertising Plan, Advertising Campaign Planning, Print Advertising, Television commercials, Media Planning, Advertising Media Objective, advertising agency

Public Relations Practice

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public Relations Practice, Public Relations Practitioners, Public Relations Strategy, Public Relations Tactics, Community Relations, Financial Public Relations, Media Relations, Government Relations, Press Release, Press Conference, Crisis Management, Issues Management, Speech Communication

Handbook of public relations ,10th edition

Author: Chris Skinner, Gary Mersham, Rene Benecke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC232

Topics: public relations, development of public relations, communication, Stakeholder, reputation management, marketing, advertising, selling, internal communication, public relations programme, Print media, electronic media, Social media, Effective listening, Effective communication, spoken word, Business communication, Television technology, video technology, Direct-mail marketing, publishing, printing, event management, Promotional activities, Sponsorships, Exhibitions, trade fairs, Conferences, seminars, Corporate image, corporate identity, Corporate social investment, crisis management, Government, public affairs

Cutlip and Center's Effective Public Relations ,11th edition

Author: Glen Broom, Bey-Ling Sha

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC134

Topics: Contemporary Public Relations, Public Relations, Communication Theories, Internal Relations, Employee Communication, External Media, Media Relations, Public Relations Problems, planning, programming, Military Public Affairs, Nonprofit Organizations, Nongovernmental Organizations, health care, education

The practice of public relations ,13th edition

Author: Fraser Seitel

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR302

Topics: public relations, communication, public opinion, management, ethics, law, research, media, social media, employee relation, government relations, community relations, international consumer relations, public relations writing, integrated marketing communications, crisis management

Principles of public relations

Author: Ate Asan Andrew

School: Edo University

Department: Administration, Social and Management science

Course Code: MAC216

Topics: Public relations, marketing, advertising, Public relations practitioners, persuasion, public opinion, propaganda, perception

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Principles of Advertising and Sales Promotion

Author: Chuks Odiegwu-Enwerem

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Advertising, Sales Promotion, Mass Communication, Marketing Communication Mix, Communication Process, Advertising Campaign, Media Strategy Development

International Advertising and Propaganda

Author: Chika Asogwo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC424

Topics: International Advertising, Propaganda, Global Advertising, Advertising, Advertising Dimension

Public relations the profession and the practice ,4th edition

Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations

Advertising Management

Author: Stowell Israel-Cookey

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT833

Topics: Advertising Management, Advertising, Integrated Marketing Communication, Planning Advertisements, Interactive Advertising, Advertising campaign, Globalization

Advertising and Promotion ,11th edition

Author: George Belch, Michael Belch

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132, MAC331, MAC334

Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling

Past Questions related to Economics & Social Issues in Advert & PR

Introduction to business

Year: 2020

School: Nnamdi Azikiwe University

Department: Administration, Social and Management science

Course Code: BUS102

Topics: social responsibility, corporate social responsibility, McGregor's theory, Herzberg's theory, international trade, trade unions, insurance, employers association, life assurance

Essentials of Strategic Management The Quest for Competitive Advantage test bank by John E Gamble,Margaret Peteraf,Arthur Thompson

Year: 2015

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM403, MM401

Topics: Strategy, Business Models, Competitive Advantage, Charting a Company's Direction, Company External Environment, Company Resources, Company Capabilities, Company Competitiveness, Five Generic Competitive Strategies, Competitive Strategy, company Competitive position, Corporate Strategy, Diversification, Multibusiness Company, ethics, Corporate Social Responsibility, Environmental Sustainability, Strategy, Superior Strategy Execution

International Law and Human Rights

Year: 2021

School: Air Force Institute of Technology

Department: Administration, Social and Management science

Course Code: IRS212

Topics: International law, human right law, human rights principles, international relations, torture, asylum, stateless person, refugee

Introduction to public administration

Year: 2016

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: POS217

Topics: POSDCORB, politics, private administration, Traditional Approach, political science, modern approach, systems theory, institutional approach, Max Weber's bureaucratic theory, civil service

100 Economic practice questions by Enitan temitayo ayobami & Ajibola Rasheed

Year: 2020

School: Federal University, Oye-Ekiti

Department: Administration, Social and Management science

Course Code: ECN101

Topics: economics, public limited liability company, cash book, partnership business, partnership

The citzen and the state

Year: 2016

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: POS114

Topics: social contract, Germeinschaft, Gessellschaft, citizenship, nationality

polity and economy of nigeria

Year: 2018

School: Federal University of Technology, Owerri

Department: General studies

Course Code: GST108

Topics: Nigeria public sector, Nigeria private sector, ECOWAS, OPEC, trade union, foreign aid, social science

Soil plant water relations

Year: 2019

School: Federal University of Technology, Owerri

Department: Agriculture and Veterinary Medicine

Course Code: SST502

Topics: Soil plant water relations, irrigation, ultimate wilting point, soil water potential, soil field capacity, surface tension, soil apparent specific capacity, soil physical properties, soil water availability

Dr smart questions on Nigeria Peoples & Culture

Year: 2019

School: Nnamdi Azikiwe University

Department: General studies

Course Code: GSS107

Topics: Nigeria Peoples, Nigeria Culture, government, federalism, language, culture, macroeconomics, Monetary policy, Globalization, music

ENGLISH 101+:A Manual for English Students

Year: 2020

School: Obafemi Awolowo University

Department: Arts and Humanities

Course Code: EGL101

Topics: English, language characteristics, Language Description levels, functions of language, branches of linguistics, History of English Usage in Nigeria, Dictionary, Communication Skills, language skills, Speaking Skills, lexical relations, intersentence connection, Synonyms, Homonym, Homophone, Hyponymy, Collocation, Ellipsis, Substitution, Conjunction, Grammatical Rankscale, English Morpheme, noun, nominalisation, nominal group, Applying Adverbs, English minor sentence, Syndetic Coordination, Asyndetic Coordination, concord, Subject-verb Concord, Agreement in English

Nigerian People and culture question and answers (Chapter 1 - 15)

Year: 2020

School: Nnamdi Azikiwe University

Department: General studies

Course Code: GSS107

Topics: religion, Christianity, Nigerian People, Nigerian culture, Igbo traditional political system, Igbo, federalism, Globalization, cultural survival, student responsibility, Igbo, fiscal operations, monetary policy, macroeconomic policy, social network, poverty, Yoruba

Social sciences

Year: 2013

School: University of Nigeria, Nsukka

Department: General studies

Course Code: GSP201

Topics: Civil society, psychology, trait theory, feminism, social science disciplines, social science, religion

Social sciences Continuous Assessment Test Batch 1-3

Year: 2017

School: University of Nigeria, Nsukka

Department: General studies

Course Code: GSP201

Topics: Social science, Scientific methods, RESEARCH, Geography, social work, man, environment

Public health engineering

Year: 2019

School: Federal University of Technology, Owerri

Department: Engineering

Course Code: PHE302

Topics: Public health engineering, water supply source, total daily water consumption, sedimentation tank, unit treatment process, disinfection, taste removal, odor removal, sedimentation, pollution, Raw sewage assessment, water quality management