Bus419 Books
Author: MA Gana
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS419
Topics: International Business, international trade, World business environment, Globalization, Foreign Direct Investment, Political Economy of international trade, international markets, International marketing, Distribution strategies, export, import, Multinational corporations, International Monetary Fund system, International liquidity, International finance, lending institutions
Marketing Management ,15th edition
Author: Kevin Lane Keller, Philip Kotler
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS419
Topics: Marketing Management, marketing strategy, marketing plan, Marketing insights, collecting information, forecasting demand, marketing research, consumer market, business market, brand positioning, brand equity, product strategy, market offering, pricing strategy, pricing program, wholesaling, logistics, communicating value, creating value
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