Consumerism Books
Essential Concepts in Sociology ,2nd edition
Author: Anthony Giddens, Philip Sutton
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: CRD401
Topics: Sociology, Environment, Urbanism, Unequal Life Chances, Interaction, Communication, Health, Illness, Body, Crime, Social Control, Political Sociology, Globalization, Modernity, Postmodernity, Rationalization, Society, Realism, Reflexivity, Social Constructionism, Alienation, Industrialization, Migration, risk, Sustainable Development, Bureaucracy, Capitalism, Consumerism, Division of Labour, Education, Organization, Religion, Structures of Society, Class, Gender, Intersectionality, Patriarchy, Poverty, Social Mobility, Status, Community, Family, Network, Sexuality, Socialization, Culture, Identity, Ideology, Mass Media, Authority, Citizenship, Civil Society, Conflict, Democracy, Nation State, Power, Social Movement
Marketing Ethics & Social Responsibility
Author: Eunice Abimbola Adegbola
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT431
Topics: Marketing Ethics, Social Responsibility, Societal Marketing, Micro-Marketing, Social Responsibility Activities of Marketing, Social Criticism of Marketing, consumerism, environmentalism, Green Marketing, Enlightened Marketing Concepts
Economics & Social Issues in Advert & PR
Author: MAC427
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC427
Topics: Advertising Campaign, Advertising, Public Relations, Advertising Practitioners Association of Nigeria, Social Responsibility, consumerism
Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT108
Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism
Author: EO Imouokhome
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT303
Topics: Consumer Behaviour, Motivation, Consumer Satisfaction, Consumerism, Psychology of Marketing, Marketing, Attitude Change, Purchasing Process, Problem Recognition, Post Purchase Process, Consumer Behaviour Research, Consumer Research, Consumer Research Process, Contemporary Marketing Tools, Consumers Role, Consumer Decision Making
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT308
Topics: Promotion, Tools of Promotion, advertising, Tools of Promotion, Marketing Mix, Promotion Mix, Sales Promotions, Personal Selling, Promotion Process, Promotion Program, Consumerism, Promotion, Promotion Efforts
Marketing Principles and Practice ,4th edition
Author: Dennis Adcock, Al Halborg, Caroline Ross
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing
Author: Emmanuel Ayuba Kuwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM305
Topics: Tourism Sales, Marketing, Tourism Services Marketing, Tourism Marketing Information System, Tourism Marketing Research, Tourism Marketing Promotion, Tourism Marketing Advertising, Marketing Environment, Product Life Cycle, Consumer Behaviour, Marketing Media, Consumerism, Sales Representatives, Market Segmentation
Departments
Administration, Social and Management science
Agriculture and Veterinary Medicine
Arts and Humanities
Education
Engineering
General studies
Law
Medical, Pharmaceutical and Health science
Science and Technology