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Consumerism Books

Essential Concepts in Sociology ,2nd edition

Author: Anthony Giddens, Philip Sutton

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: CRD401

Topics: Sociology, Environment, Urbanism, Unequal Life Chances, Interaction, Communication, Health, Illness, Body, Crime, Social Control, Political Sociology, Globalization, Modernity, Postmodernity, Rationalization, Society, Realism, Reflexivity, Social Constructionism, Alienation, Industrialization, Migration, risk, Sustainable Development, Bureaucracy, Capitalism, Consumerism, Division of Labour, Education, Organization, Religion, Structures of Society, Class, Gender, Intersectionality, Patriarchy, Poverty, Social Mobility, Status, Community, Family, Network, Sexuality, Socialization, Culture, Identity, Ideology, Mass Media, Authority, Citizenship, Civil Society, Conflict, Democracy, Nation State, Power, Social Movement

Marketing Ethics & Social Responsibility

Author: Eunice Abimbola Adegbola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT431

Topics: Marketing Ethics, Social Responsibility, Societal Marketing, Micro-Marketing, Social Responsibility Activities of Marketing, Social Criticism of Marketing, consumerism, environmentalism, Green Marketing, Enlightened Marketing Concepts

Economics & Social Issues in Advert & PR

Author: MAC427

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC427

Topics: Advertising Campaign, Advertising, Public Relations, Advertising Practitioners Association of Nigeria, Social Responsibility, consumerism

Introduction to Marketing

Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT108

Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism

Consumer Behaviour

Author: EO Imouokhome

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT303

Topics: Consumer Behaviour, Motivation, Consumer Satisfaction, Consumerism, Psychology of Marketing, Marketing, Attitude Change, Purchasing Process, Problem Recognition, Post Purchase Process, Consumer Behaviour Research, Consumer Research, Consumer Research Process, Contemporary Marketing Tools, Consumers Role, Consumer Decision Making

Promotion

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT308

Topics: Promotion, Tools of Promotion, advertising, Tools of Promotion, Marketing Mix, Promotion Mix, Sales Promotions, Personal Selling, Promotion Process, Promotion Program, Consumerism, Promotion, Promotion Efforts

Marketing Principles and Practice ,4th edition

Author: Dennis Adcock, Al Halborg, Caroline Ross

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing

Tourism Sales & Marketing

Author: Emmanuel Ayuba Kuwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM305

Topics: Tourism Sales, Marketing, Tourism Services Marketing, Tourism Marketing Information System, Tourism Marketing Research, Tourism Marketing Promotion, Tourism Marketing Advertising, Marketing Environment, Product Life Cycle, Consumer Behaviour, Marketing Media, Consumerism, Sales Representatives, Market Segmentation

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