Mac331 Books
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
Contemporary advertising and Integrated Marketing Communications,13th edition
Author: William Arens, Michael Weigold, Christian Arens
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331, MAC332
Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising
Advertising Campaign Planning & Execution
Author: Jonathan Aliede
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising Campaign Planning, Advertising Campaign Execution, Advertising Campaign, Advertising Tripod, Advertising Industry, Advertising Practitioners Council of Nigeria, Association of Advertising Agencies of Nigeria, Advertising Association of Nigeria, Newspaper Proprietors Association of Nigeria, Outdoor Advertising Association of Nigeria, Broadcasting Organisation of Nigeria, Media Independent Practitioners Association of Nigeria, print media sector, Advertising, Advertising Campaign Execution, Pre- Advertising Campaign Execution Arrangements, Regulating Advertising
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
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