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Mac332 Books

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Advertising Copy and Layout

Author: Agbana Olubunmi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC332

Topics: Advertising Copy, Advertising Layout, Preparing Advertising Materials, Executing the Advertising Plan, developing Executing the Advertising Plan, Advertising Campaign Planning, Print Advertising, Television commercials, Media Planning, Advertising Media Objective, advertising agency

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Administration, Social and Management science image

Administration, Social and Management science

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Agriculture and Veterinary Medicine

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Arts and Humanities

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Education

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Engineering

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General studies

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Law

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Medical, Pharmaceutical and Health science

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Science and Technology

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