Promotion Books
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT308
Topics: Promotion, Tools of Promotion, advertising, Tools of Promotion, Marketing Mix, Promotion Mix, Sales Promotions, Personal Selling, Promotion Process, Promotion Program, Consumerism, Promotion, Promotion Efforts
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
Principles of Advertising and Sales Promotion
Author: Chuks Odiegwu-Enwerem
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Advertising, Sales Promotion, Mass Communication, Marketing Communication Mix, Communication Process, Advertising Campaign, Media Strategy Development
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201, MM309
Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing
Marketing Principles and Practice ,4th edition
Author: Dennis Adcock, Al Halborg, Caroline Ross
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing
Contemporary Business, 18th edition
Author: Louis Boone, David Kurtz, Susan Berston
School: Edo University
Department: Administration, Social and Management science
Course Code: BUS111
Topics: Business ethics, social responsibility, business ownership, organization, management, leadership, internal organization, human resource management, production, operations management, customer-driven marketing, product, distribution strategies, promotion, pricing strategies, financial system, financial management
Author: Chuwkuyem Emmanuelson
School: Edo University
Department: Medical, Pharmaceutical and Health science
Course Code: NSC211
Topics: human needs, sleep, rest, activity, exercise, sexual gratification, Self-Actualization Needs, Maslow’s Theory of Needs, needs theory, health, wellness, illness, disease, Health-Illness Continuum, health promotion illness prevention, vital signs
An Introduction to Community Public Health, 9th edition
Author: James McKenzie, Robert pinger, Denise Seabert
School: Edo University
Department: Medical, Pharmaceutical and Health science
Course Code: NSC302
Topics: Community Public Health, Governmental Health Agencies, International Health Agencies National Health, Quasi-Governmental Health Organizations, epidemiology, communicable disease, noncommunicable disease, community organizing, health promotion programming, School Health Services, maternal health, infant health, child health, reproductive health, teenage births, family planning, maternal health, preconception, prenatal health care, infant health, infant mortality, Child Health, Childhood Mortality, Childhood Mortality, adolescents, young adults, adults, older adults, community mental health, alcohol, tobacco, health care delivery
Community and public health nursing, 9th edition
Author: Cherie Rector
School: Edo University
Department: Medical, Pharmaceutical and Health science
Course Code: NSC302
Topics: Community nursing, public health nursing, Community Health Nursing, Transcultural Nursing, Community Health Services, epidemiology, communicable disease control, Environmental Health, Environmental Safety, Community Health Nursing Toolbox, health promotion, Community Health Advocacy, Global Public Health Nursing, Promoting Family Health, Maternal–Child Health
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