Audiences Books
Author: Theodore Iyere
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: ENG314
Topics: Public Speaking, persuasion, persuasion theories, audience analysis, selecting a topic, Persuasion techniques, persuasive speeches, hearing listening, types of listening, Effective Listening, Relationship Based Persuasion, Persuasive Communication, Verbal Messages, Social Judgment-Involvement Theory, Mass Media Effect Theories, Oral Tradition, public speaking ethics, speaker ethics, listener ethics, Inefficient Listening, Homogeneous Audiences, Heterogeneous Audiences
Author: David Croteau, William Hoynes
School: Edo University
Department: Administration, Social and Management science
Course Code: MAC314
Topics: communication media, media technology, Technological Determinism, Social Constructionism, media industry, Social Media Platforms, media organizations, media professionals, Editorial Decision Making, social inequality, media representation, audiences, Content Creation, content Distribution, media influence, Mediatization, globalization
McQuail's Mass Communication Theory ,6th edition
Author: Denis McQuail
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS845, MAC113
Topics: Mass Communication Theory, Mass Communication, mass media, New Media, culture, Normative Theory of Media, Media Structure, media Performance, media freedom, media equality, media diversity, Media Economics, Global Mass Communication, Global media structure, Media Organization, media culture, media content, media genres, media texts, audiences, audience theory, research traditions, audience formation, media effects, social-cultural effects, public opinion, news, political communication
Introduction to Mass Communication ,10th edition
Author: Stanley Baran
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC111, MAC211, MAC311, MAC312, MAC316
Topics: Mass Communication, culture, media literacy, media, media industries, media audiences, books, newspaper, magazine, film, radio, recording, popular music, television, cable, mobile video, video games, internet, social media, strategic communication industries, public relations, advertising, mass-mediated culture, media freedom, media regulation, media effects
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