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Narrowcasting Books

Introduction to Broadcasting

Author: Louisa Andah

School: University of Ibadan

Department: Arts and Humanities

Course Code: CLA106

Topics: Broadcasting, narrowcasting, broadcast code, broadcast chain, Types of Broadcasting, Broadcast Establishment, Broadcast Program, broadcast Programming, Program Genres, Broadcast Program Formats, Broadcast Audience, Audience Composition, Program Production, Broadcast Operatives, Broadcast Presenter, station announcer, Strategic Programming Techniques, broadcasting programming

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