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Persuasion Books

The Dynamics of Persuasion Communication and Attitudes in the 21st Century

Author: Richard Perloff

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: ENG314

Topics: Persuasion Communication, attitudes, attitude measurement, Processing Persuasive Communications, emotional message appeals, Cognitive Dissonance Theory, Interpersonal Persuasion, Advertising, Marketing, Persuasion, Health Communication Campaigns

Public Speaking

Author: Theodore Iyere

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: ENG314

Topics: Public Speaking, persuasion, persuasion theories, audience analysis, selecting a topic, Persuasion techniques, persuasive speeches, hearing listening, types of listening, Effective Listening, Relationship Based Persuasion, Persuasive Communication, Verbal Messages, Social Judgment-Involvement Theory, Mass Media Effect Theories, Oral Tradition, public speaking ethics, speaker ethics, listener ethics, Inefficient Listening, Homogeneous Audiences, Heterogeneous Audiences

Influence,The Psychology of Persuasion

Author: Robert Cialdini

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: PSY205

Topics: Influence, Persuasion, Reciprocation, liking, social proof, authority, scarcity, Commitment, Consistency, unity

Introduction to Social Psychology

Author: Gloria Karuri

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT251, PAD251

Topics: Social Psychology, Impression Formation, Social Influence, Impression Management, attribution Process, Theories of Attribution, conformity, compliance, obedience, attitudes, persuasion, prejudice, stereotypes, persuasion, Aggression, Interpersonal Attraction, Theories of Aggression, Reducing Aggression, Pro-social Behavior, Interpersonal Attraction

Media Ethics Cases and Moral Reasoning, 10th edition

Author: Clifford Christians, Mark Fackler, Kathy Brittain Richardson, Peggy Kres, Robert Woodshel

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: PHL242

Topics: Media Ethics Cases, Moral Reasoning, Institutional Pressures, Truth telling, social justice, privacy, advertising persuasion, Media Gatekeepers, Stereotyping Disability, anti-obesity, Ad blocking, native advertising, niche markets, ethical vision, Public Communication, persuasion, Conflicting Loyalties, representing political powers, entertainment, violence, profits, wealth, public trust, media scope, media depth, censorship

Social Psychology

Author: SO Raji

School: Edo University

Department: Administration, Social and Management science

Course Code: SOC214

Topics: Social Psychology, attitude, persuasion

Principles of public relations

Author: Ate Asan Andrew

School: Edo University

Department: Administration, Social and Management science

Course Code: MAC216

Topics: Public relations, marketing, advertising, Public relations practitioners, persuasion, public opinion, propaganda, perception

Introduction to Psychology, 2nd edition

Author: OpenStax college, Rose Spielman, William Jenkins, Marilyn Lovett

School: Edo University

Department: Administration, Social and Management science

Course Code: SOC214

Topics: Psychology, psychological research, biopsychology, sleep, consciousness, sensation, perception, vision, hearing, Gestalt principles of perception, learning, classical conditioning, operant conditioning, observational learning, modelling, intelligence, cognition, language, problem solving, memory, life span development, emotion, motivation, hunger, eating, sexual behavior, personality, social psychology, self-presentation, attitudes, persuasion, conformity, compliance, obedience, prejudice, discrimination, aggression, prosocial behavior, industrial-organizational psychology, industrial psychology, organizational psychology, stress, stressors, illness, stress regulation, psychological disorders, anxiety disorders, obsessive-compulsive disorders, posttraumatic stress disorder, mood disorders, schizophrenia, dissociative disorders, therapy

Introduction to Discourse Studies ,New edition

Author: Jan Renkema, Christoph Schubert

School: Federal University, Oye-Ekiti

Department: Arts and Humanities

Course Code: ELS101

Topics: Discourse Studies, Narratives, pragmatic framework, Organon model, Speech act theory, Politeness theory, Pragmatics, semiotics, Multimodality, electronic discourse, structured content, propositions, macrostructures, discourse connections, cohesion, coherence, Rhetorical Structure Theory, Connectivity theory, Deixis, Information management, Perspectivization, Style, stylistics, Normative analysis, objective analysis, Corpus stylistics, Pragmatic stylistics, Cognitive Poetics, Conversation analysis, Transcription methods, Discourse markers, Informative discourse, Judging discourse quality, Argumentation, persuasion

The handbook of communication skills, 4th edition

Author: Owen Hargie

School: Federal University, Oye-Ekiti

Department: Administration, Social and Management science

Course Code: MAC113

Topics: Communication skills, questioning, explaining, listening, self-disclosure, humor, laughter, persuasion, asserting, confronting, negotiating, mentoring, coaching, relational communication, interview, employment interview, cognitive interview, developmental counselling, therapy interview, cognitive behavioral communication skills

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