Sales Books
Distribution and Sales Management
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Distribution, Sales Management, Personal Selling, Sales Force Management, Sales Management, salesmen, Sales Force Organization, Sales Personnel, Sales Techniques, Motivating Sales Personnel, Sales Meetings, Sales Contests, Sales Effort, Sales Budget, Sales Quotas, Sales Analysis, sales Control, sales
Management of a Sales Force ,12th edition
Author: Rosann Spiro, William Stanton, Gregory Rich
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Sales Force management, Strategic Sales Force Management, Personal Selling Process, Sales Force Organization, Recruiting Salespeople, Sales Training Program, Sales Force Operations, Sales Force Compensation, Sales Force Quotas, Sales Force Quotas Expenses, Forecasting Sales, Developing Budgets, Sales Territories, sales planning, Sales Volume, Sales Volume analysis, Marketing Cost, Profitability Analysis, Salesperson’s Performance, Sales Managers
Sales Force Management ,12th Edition
Author: Mark Johnston, Greg Marshall
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Sales Force Management, selling, buying, sales effort, sales Management, Salesperson Performance, sales program, Salesperson, Sales Force Recruitment, Sales Force Selection, Sales Training, Salesperson Compensation, Salesperson Incentives, Cost Analysis, Salesperson Performance
Business to Business Marketing (B2B Sales And Marketing)
Author: Wim Biemans
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business to Business Marketing, Business to Business sales, creating value, managing products, managing services, managing sales, delivery channels, managing communication, managing price, marketing evaluation, marketing control, marketing
Author: Emmanuel Ayuba Kuwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM305
Topics: Tourism Sales, Marketing, Tourism Services Marketing, Tourism Marketing Information System, Tourism Marketing Research, Tourism Marketing Promotion, Tourism Marketing Advertising, Marketing Environment, Product Life Cycle, Consumer Behaviour, Marketing Media, Consumerism, Sales Representatives, Market Segmentation
Principles of Advertising and Sales Promotion
Author: Chuks Odiegwu-Enwerem
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Advertising, Sales Promotion, Mass Communication, Marketing Communication Mix, Communication Process, Advertising Campaign, Media Strategy Development
Basic accounting processes and systems ,third edition
Author: ABWA, ATSWA, ICAN
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: AC202
Topics: Financial Transactions, accounting, business, bookkeeping, Financial Accounting, Cost Accounting, Management Accounting, auditing, Government Accounting, Accounting Information, taxation, Business Organisations, Sole-Proprietorship, partnership, Partnership Agreements, Limited Liability Company, Statutory Books, Issued Share Capital, Public Enterprise, Entity Concept, Accounting Concepts, Accounting Conventions, Accounting Equation, assets, Non-Current Asset, Current Asset, Liabilities, Non-Current Liabilities, Current Liabilities, Money Measurement Concept, Going Concern Concept, Periodicity Concept, Prudence Concept, Substance Over Form, Consistency Concept, Accrual Concept, Matching Concept, Materiality Concept, Historical Cost Concept, Objectivity Concept, fairness, Realisation Concept, Source Documents, sales invoice, purchases invoice, credit note, debit note, payment vouchers, Bank Pay-in-Slips, Cheque Counterfoils, receipts, Purchase Order, Goods Received Note, delivery note, bin card, Sales Day Book, Purchases Day Book, trade discount, Sales Returns Book, journal, Opening Entries, DOUBLE ENTRY BOOKKEEPING, trial balance, Ledger Account, Double Entry Principle, trial balance, BANKING SYSTEMS, BANKING SERVICES, Current Account, cheque, PAYROLL ACCOUNTING, Non-Current Assets, PERIOD ADJUSTMENT, FINAL ACCOUNTS, SINGLE ENTRY, INCOMPLETE RECORDS, NOT-FOR-PROFIT ORGANISATION
Marketing Management and Strategy
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT826
Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations
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