Budding copywriters, listen up. Here is how to choose a niche.
Q1: What is a niche?
A1: A specific industry
E.g fitness, vet medicine, travel, wine, software/IT, construction etc. It's also a specific industry Vs. a type or speciality.
Examples: B2B, B2C, blogging, websites, case studies, emails, white papers, product description, explainer scripts etc
Q2: Why do you need a niche?
A2: There are many reasons but I will give you 3.
✔️ To stand apart as a professional & expert.
✔️ Align with clients as a TRUE business partner
✔️ Charge more ( this sounds good right 😊)
Q3: What niches should you consider?
✔️ Big thriving & growing industries
✔️ Variety of companies: B2C(Business to consumer) & B2B (Business to business).
✔️ Spends a lot on marketing
Examples of sweet niches to get yourself involved ASAP include: Real estate, construction, healthcare/dental, fitness and sports, retail/e-commerce, babies, natural products, SaaS & software, energy, food & beverage and so much more....
Q4: So how do I choose?
A4: Start with who you are
✔️ Work and life experiences
Narrow your search to 1-2 niche group and start exploring.
Q5: So how do you explore?
A5: ✔️ observe industry trends and news.
✔️ Check out sub-niches
✔️ Look at job searches on LinkedIn & Indeed
Q6: Can you combine niches?
A6: Sure! But I recommend you start out with 1-2 and spread out as you get more experienced.
PS: if by now you can't still figure out a niche. You can do what I did.
Write across all niches. It may take a while but you will eventually discover your preferred one.